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We are living in an information society, and I would say in an informed society. As customers we are able to acquire as much information about products and services as we want. It has never been easier to compare products than it is today.
But when we look at the “points of sale” we will find that there are no sophisticated tools to monitor the ecological features of certain products. To create a place inside a shop were customers can check chosen goods in terms of environmental-friendliness and energy footprints would be great.
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Linked to a digital network with loads of facts about all products, this device could give you the answers required.
This new spot is the ultimate “green-checkpoint” to separate the good from the bad. We will find immediate transparency with the help of this system and every product is from now on exposed to ecologically necessary and economically beneficial competition.
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